by domodan | Jul 26, 2022 | Brand Design: Rebrand
Expert advice on future proofing your brand This is the fifth post in our Rebranding blog series. A category leader is facing stiff competition from new upstart and PVL brands and needs to protect and expand their brand. What to do? Evolve a trusted brand into...
by domodan | May 24, 2022 | Brand Design: Rebrand
Anatomy of a packaging refresh This is the fourth post in our Rebranding blog series. An older brand is losing loyal customers, the category has gotten more crowded and competitive – and you’re hearing whispers that delisting is imminent. What to do? Recapture...
