by domodan | May 15, 2023 | Design + Planet, Sustainability
Part 1: Uncharted waters This is the first post in our series: Sustainable Packaging Transformations℠. Today – everything, everywhere, including all of us – contains microplastics. By now most everyone is aware of it. Whether it’s plastic pollution in the oceans, or...
by domodan | Feb 14, 2023 | Brand Design: Rebrand
It’s not rocket science. But close. This is the eighth and final post in our Rebranding blog series. A brand and packaging refresh is a subtle and nuanced design discipline honed over years of experience. Go too far and you alienate current consumers, don’t go...
by domodan | Dec 6, 2022 | Brand Design: Rebrand
Sustainability is the key driver for packaging redesign. This is the seventh post in our Rebranding blog series. The data cannot be ignored any longer, the consumer demand for sustainable packaging is here and growing. According to Trivium Packaging, 68% of consumers...
by domodan | Oct 26, 2022 | Design + Purpose, Women
How to make a living in an industry you love…and be true to yourself. Today, my company, domo domo Marketing is celebrating 25 years in business as a woman-owned creative firm. Recently I read only 1 in every 1,000 creative agencies in the US was founded and is led by...
by domodan | Aug 22, 2022 | Brand Design: Rebrand
Delight contemporary consumers. This is the sixth post in our Rebranding blog series. Your core brand is strong and well-established, with lots of equity. Upstart competitors and PVL are nipping away at the edges and an emerging new target audience has appeared that...
