by Jean Silverstein | Apr 18, 2022 | Brand Design: Rebrand
A Rebranding Evolution or Revolution? This is the third post in our Rebranding blog series. We’ve heard the challenge many times before – the shelf has become a much more crowded, confusing and competitive place – What to do? A packaging update. Brands are like sharks...
by Jean Silverstein | Mar 20, 2022 | Brand Design: Rebrand
Where Should Your Rebrand Begin? With an Archeological Dig. This is the second post in our Rebranding blog series. We’ve heard the challenge many times. – an established brand needs a refresh but may not know where to start. It can feel like a daunting project....
by Jean Silverstein | Feb 9, 2022 | Brand Design: Rebrand
What is Rebranding vs. a Packaging Refresh? This is the first post in our Rebranding blog series. We’ve heard the challenge many times– an established brand with hard earned equity is starting to slip. That brand usually has a great story to tell and a loyal consumer...
by Jean Silverstein | Nov 24, 2021 | Design + Planet, Brand Design
Some common misconceptions about sustainable packaging are that it must be a dull, craft paper package that conveys anything but a premium product inside. And that sustainable packaging solutions are only the domain of “eco brands.” Wrong! We want to dispel these...
by Jean Silverstein | Aug 19, 2021 | Package Design
For the circular economy to work, consumers must do their part. Recycle. However, right now, there is a lot of confusion around what exactly consumers are supposed to be doing. What’s recyclable and what’s not? As brands tackle sustainability, we believe packaging can...
